Apple Music is now working with businesses in retail stores to play music. Businesses may sign up for Apple Music for Business plans in a partnership with PlayNetwork and get licensed music to be played at their retail locations with Apple offering human-curated playlists and even personalized recommendations that suit the individual store brand.
Businesses can use a special iPhone or iPad app to control the music being played. The Wall Street Journal notes that the program has been piloted for some time now and is expanding into larger stores.
The different terms (such licenses cost more money per stream) mean that to get legal in-store music, businesses need to make deals with special providers. Both Spotify and Apple have introduced their music services divisions to address the retail audience.
The Journal says a couple of weeks ago the Harrods department store started using Apple Music for Business
The deal includes making custom playlists for Apple to suit the store’s culture. Harrods will display in-store advertisements promoting customers ‘ Apple Music service. If the signs lead to free trial signups, Harrods will receive an affiliate commission.