Apple is looking for the best photos taken by iPhone Night mode owners of any of the 11 models. Apple marketing campaigns will each use the top five photos, which can include anything from featuring on the company’s website to store visuals to billboard ads.
Apple has learned its lesson from the last time, with the small print stating that each winner will be paid a licensing fee.
You have to submit your photos until January 29.
If you want to shoot a photo specifically for the competition, Apple has two tips to get the best photos of the iPhone Night mode — as well as a note to confirm that the phone is using it.
- Night mode automatically comes on in low-light environments. If the yellow Night mode icon is showing, you’re shooting with Night mode.
- Night mode determines capture time based on the scene, and displays this time in the Night mode icon. You can tap on the Night mode icon and adjust the slider to Max to extend the capture time.
- Try propping up your iPhone or using a tripod for a longer capture time at the darkest time of night.
The company came under fire last time Apple invited customers to submit their best shot on iPhone photos for use in Apple marketing materials for not paying for use. There are arguments that need to be made on both sides, but the consensus view was that Apple should pay — and it later decided to do so.
That lesson has clearly been learned this time.
By tweeting them with two specific hashtags, or by email, you can submit your photos. It is permitted to edit.